building a web site is more likely taking the best photo of yourself, try to concentrate to get the best look, however if you go easy on yourself and relax as your photographer might say you will get the best shot.
its the same when you imagin how your business website will looks like, its a realy bad headache you don't want to go through, our way is might be different a little but believe me its the easy way in compare of what you have been through before or what you will go through, the secret word behind all of that is (( Keep it simple ))
keeping things simple clears the way for your visitors to get the one single meaning of the message that you want to deliver to your visitors, by the end its all what you need.
take in concenderation when you are targeting your customers, you have to define them, are they end users or businesses ?, its a whole big difference between sites targeting persons and sites targeting businesses in alot of cases you should build one for each.