On a nice morning drinking his coffee, looking around finding out what is the piece that is missing of his company how to make it perfect, but he thought I gave everything to this place i need no more but I always want to be identified, stop looking for customers, and finally he came to a conclusion that he want to discuss with his marketing manager Alice.
Picking up his phone.
Jack: Alice I need you for a moment
Alice: right away Jack
Alice ''knocking the door'', good morning Jack
Jack: Hi Alice how we are doing
Alice: we are doing fine Jack what's in your mind
Jack: Alice I always want to build up a huge corporation, I heard something yesterday called a corporate Image I want to do that for my company
Alice: "Smiling" Jack that is a great Idea I been trying to tell you that for long time but you keep saying it’s not a necessary spending but in fact it is so important.
Jack "interrupting" did you mention that before?
Alice: yes many times I told you we need to make a corporate identity which includes the designs and colors that we need to identify ourselves with like Vodafone as an example they have used their logo for long they modified it a lot of times but they have the same RED attractive color and the same guidelines for their logo, that identify their corporate for many years.
Jack "interrupting" Ok, ok, do whatever you think of its time to find our place
"after 30 days" "Happily" Alice did what she asked to do and that went perfect,
Phone Ringing
Jack: Hello
Alice: Hi Jack I want to discuss something with you
Jack: come up
Alice: Jack we have got to build a website
Jack: why??? We have our catalogs, our emails, what do we need more
Alice : Jack it’s a part of our image, something we really need to do to make an ease for our customers to see what we have without wasting our time to send somebody with a catalog to see, from another side we need to be found on the search engines for people who are looking for our products and for our suppliers to make it clear for them that we are using every way to expand their products in the area we are marketing in, for the new suppliers to encourage them to trust us with their products.
Jack: Ok Alice, get me a couple of offers and then we can decide how much we should spend on our website
After 2 days
Alice: Jack I got you the offers
Jack: what offers?
Alice: The website offers
Jack: oh, I completely forgot come in, show me.
Jack : reading the offers """ what the hell is that """ what the hell is that suppose to mean, the 3 offers has the same pages title its all ( home - about us - services - products - contacts - news - suppliers ) but there is one in 2000$, another in 500$ and another in 5000$, and what the hell is the static and dynamic means.
Alice: Jack I really couldn't understand it too
Jack: I want to meet the 3 of them
Alice: Ok Jack I will manage the meetings next week |
